But when an enormous social media campaign, as well as quite of the initial grievance on by mythical being Maloo, and quite 4500 individuals sharing it across the positioning, Woolworths confirmed the signboard would be removed these days.
In a grievance announce onto celebrity cook Jamie Oliver's Facebook page but twenty four hours agone, Maloo complained he was "appalled" by the Woolworths ad.
"I'm aghast to assume an oversized international company like Woolworths would promote donuts as 'fresh food'," Maloo wrote on Oliver's Facebook wall.
"I'm positive you will be equally frustrated."
Maloo, United Nations agency aforesaid he was Associate in Nursing Ipswich doctor, wrote that he hoped individuals would share the icon on social media in an endeavor to induce the signboard removed.