The afterglow of analysis In Motion Ltd’s BlackBerry ten unveiling pale on weekday as a flurry of lukewarm reviews signaled the company’s struggle to regain momentum within the hyper-competitive smartphone market was simply starting. “The shine from the Super Bowl ad are a attenuation memory by the time U.S. customers can purchase in March,” aforementioned TD analyst Scott Penner, UN agency incorporates a “hold” rating on the stock. Samsung physics Co can also steal a number of BlackBerry’s thunder as buzz around its Galaxy IV device heats up before the Z10 hits U.S. store shelves, Penner got wind. Making matters worse for BlackBerry, it's been not been terribly specific regarding however shortly it'll be before several of its most loyal fans across the world will get their hands on the Q10 – its new typewriter keyboard model. the corporate has solely aforementioned that it aims to unleash this version of the smartphone in Apr. “While later-than-expected handiness of the Z10 and Q10 devices shouldn’t impact the longer-term potential success of the BB10 platform, we tend to believe it will mitigate one amongst the near-term catalysts for the stock,” aforementioned Paradigm Capital analyst Gabriel Leung, UN agency cut his value target on the stock to $16 from $19.50. RIM shares were down five.2 % at $13.05 at 12:15 Eastern Standard Time (1715 GMT) weekday on the NASDAQ, whereas its Toronto-listed shares were down five.8 % at C$13.06. HIGH-END TARGET MARKETS Initially a minimum of, the BlackBerry ten is aimed squarely at the North yank and European markets, wherever shoppers and businesses alike area unit desirous to snaffle high-end devices.
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