Tourism Australia director Apostle McEvoy aforesaid he was ready for criticism that the concept for the new campaign wasn't original.
"You do not have to reinvent the wheel,'' he said.
"The Best Job within the World was one in every of the nice commercial enterprise selling concepts of all time.
"We spoke to them concerning licensing that to U.S. however increasing it and delivery in additional industrial partners.
"If something our trade walks aloof from nice concepts too soon; i am happy and proud to mention we've got taken one thing developed in Queensland and created it national.''